New websites
Modern, responsive websites designed around your business, customers and goals rather than forcing everything into a generic template.
Website design & digital systems
Websites built around your business. Not around a template.
Diablo Studio designs and builds modern websites for businesses that want something clearer, more useful and better suited to the way they actually work.
Web design · Development · Booking systems · Integrations · SEO foundations
Designed around the business
Built for mobile
Useful integrations
Clearer customer journeys
A useful website has a purpose
Good businesses deserve better websites.
A website shouldn't exist simply because every business is expected to have one. It should make your business easier to understand, easier to trust and easier to buy from.
We start with the business, the customer and what the website actually needs to accomplish. The design and technology come after that.
What we do
Websites that have a job to do.
Whether you're replacing something that has fallen behind or starting from scratch, the aim is the same: build something that works properly for both the business and the people using it.
Website rebuilds
If your current website feels dated, confusing or no longer reflects the business you've become, we'll work out what should stay, what should change and rebuild it properly.
Bookings & integrations
Booking systems, calendars, forms, analytics and other useful tools can be integrated into the customer journey instead of being treated as separate add-ons.
Digital foundations
Responsive design, accessibility, performance, search-engine fundamentals and analytics are considered as part of the build from the beginning.
Need something that doesn't fit neatly into a box? That's usually where the useful work starts.
Featured project
Fern Fields
Naturist Retreat
From an ageing Wix website and manual availability enquiries to a clearer multilingual booking experience.
Fern Fields is a small clothing-optional retreat in rural Normandy offering everything from grass camping and bell tents to caravans and a private two-bedroom gîte.
Before
Original Wix website
Original Wix homepage as preserved by Archive.org — enquiry-first and dependent on manual availability checks.
After
Diablo Studio rebuild
Clearer structure, stronger presentation and live availability built into the journey.
BeforeEnquiry-first
- 01Complete an enquiry formDates, contact details and a message were required.
- 02Wait for availabilityFern Fields then replied to confirm whether the stay could work.
- 03Continue manuallyBooking details and payment were handled through follow-up contact.
NowAvailability-first
- 01Choose dates and guestsThe key booking information is requested immediately.
- 02Check live availabilityBeds24 is integrated into the customer journey.
- 03Choose the right stayAccommodation and starting prices are clearer before commitment.
The existing website contained plenty of useful information, but visitors had to work to understand the different accommodation, pricing and availability. Checking dates meant completing an enquiry form and waiting for Fern Fields to respond.
We rebuilt the experience around the questions a prospective guest actually needs answered:
Where can I stay? What does it cost? Are my dates available? What should I expect?
Clearer accommodation
Five different ways to stay are presented individually, with their own information, imagery, pricing and booking route.
Less booking friction
Guests can check their dates through the website rather than beginning with a manual availability enquiry.
Built for international guests
English and French versions are live, with the architecture designed to support further languages.
Stronger foundations
Responsive design, analytics, Search Console, structured content, SEO foundations and modern deployment sit behind the new experience.
Selected work
Client work is only part of what we've built.
Diablo Studio also draws on experience creating digital products from the ground up — from the first idea and customer journey through to working software.
Live homepage ↗
YourNextAway
A digital product built to help football supporters bring fixtures, travel, accommodation and practical trip planning together in one place.
Live homepage ↗
The Thoroughbred
A digital racing product designed to make race information, form and the wider sport easier to explore and understand.
Live homepage ↗
Diablo Aquila
The digital home for Diablo Aquila, presenting its products, purpose and approach through a bespoke web experience.
How we work
Less theatre. More useful work.
A good website doesn't start with choosing colours or deciding how many pages to build. It starts with understanding what the business needs the website to do.
- 01
Understand
We learn about the business, its customers, how the current website works and where the real problems are.
- 02
Plan
We structure the content, pages, customer journeys and systems before getting buried in visual design.
- 03
Design & build
The website is designed responsively and developed as a working product, with clear opportunities to review progress as it takes shape.
- 04
Launch
We test the important journeys, connect the required services, prepare the site for search engines and launch it properly.
About Diablo Studio
Small studio.
Direct relationship.
Diablo Studio is an independent website and digital-systems studio founded by Daniel Barnes.
After building websites and digital products for his own businesses, Daniel began applying the same product-led approach to websites for other businesses.
You work directly with the person designing and building the website. There isn't an account-management layer sitting between the business and the work being done.
The aim isn't to build the most complicated website we can. It's to build the website your business actually needs.
Start a project
Your current website doesn't have to be terrible to be worth improving.
If it feels dated, difficult to use, difficult to manage or simply no longer represents the business you've become, tell us what's not working.
No sales presentation. Start with a conversation.
db@diablostudio.co.uk
Project enquiry
Tell us a little about the business and what you'd like to improve. You do not need a finished brief.
Already spoken to us about a project? Complete the project discovery questionnaire ↗